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Lego Brand’s Market Segmentation is a Winner
Danish toy maker Lego says sales soared 25 percent 2012 thanks largely to the new Lego Friends series of building blocks designed for girls. Sales growth driven by a novel rollout for girls, Lego...
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Corkers – Inspired design collaboration
At Truly Deeply, we work across a wide range of industries from food and beverage to real estate and everything in between. As a result, we are constantly looking for ways for our clients to...
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Brand Ownership and Distribution Wars
In Australia we are forever hearing the cries of foul play about the way the major supermarkets play the game. The Australian Competition and Consumer Commission (ACCC) has declared war on their...
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Paper engineering – inspiration to think outside the box
Matt Shlian. I’m not sure why I haven’t heard the name before, maybe because I don’t come from a design background, or maybe because I’m just a little slow like that, but what ever the reason, I can...
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Hidden images in branding, advertising and everyday things.
Recently on a trip to Portsea I came across some site-specific livery design. In fact, it was so specific it almost blended into its background, as though it was not there. However unintentional this...
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South Australian brandmark very disappointing
We may be a Melbourne based agency, but we have a great love and empathy with South Australia. Over the years we have been engaged with some wonderful people and brands, from the Eyre Peninsula...
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Windows by Design – LMFF 2013
This March as part of L’OREAL’s Melbourne Fashion Festival, City of Melbourne and Dulux have returned to present their second Windows by Design event. The event comprises of filling the CBD...
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Gangsta Gardening – Ron Finley makes gardening cool
For many years, I’ve felt the need to defend my passion for veggie gardening, composting and general foraging. At best, my friends found this pass-time a quaint little quirk, and at worst, an...
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Three Brands; One Wonderful Social Conscience
Melbourne’s retail scene (and particular it’s fashion scene), has always been an incredibly eclectic place driven by wonderfully creative people who are all looking for their own unique piece of the...
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Lean In : A very good case study in social cause branding
If you have been following the recent media coverage of the pending release of the new book by Sheryl Sandberg, the chief operating officer at Facebook, titled Lean In: Women, Work, and the Will to...
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Retail brand strategies in a real world assault
JWT’s trends for retail in 2013 suggests that retailers who find a way to integrate will have a “killer brand.” It has experts suggesting that one needs to be where the customer is, with both your...
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Demystifying Digital — Welcome to the Brave New World of Magazine Design
Not just a magazine! By Chris Ongarello on – 15 Mar, 2013 . The magazine as we once new it; a glossy periodical full of visual goodness is no more. Sales of print versions are declining, some more...
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How wit taps into a deeper level of brand experience
Being a beginner in the field, I’m curious about how much influence design can have in the consumer’s world. Not from a designer or a client point of view, but from an audience’s perspective. I...
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Pop up hotels and interesting place branding option
The Easter break is a great reminder of the varying demands placed on accommodation places. Peak periods, whether it be holiday driven or major events often means greater demand than availability for...
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Top banter! Kit Kat & Oreo showing what it means to have brand personality
Last month’s Twitter buzz involving confectionery giants Kit Kat, Oreo, and a little known resident of Manchester, hasn’t escaped the attention of us at Truly Deeply. The events that occurred in the...
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Do the Green Thing Brand Poster Campaign
Creative Environmental Charity Do the Green Thing, established by Naresh Ramchandani (Pentagram) & Andy Hobsbaum (Evrythng), have published a custom designed poster for each day in March leading...
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Samsung brand strategy: ‘Change everything but your wife and children’
More and more when I have been with friends in recent times the phone they are pulling out of their pockets is not an iPhone but a Samsung Galaxy smart phone. And as it turns out Samsung is probably...
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Shizens – brand name smarts or fail?
Walking through the shopping centre at the weekend, I couldn’t help but think this must be a joke – unfortunately it’s not. Malaysian cosmetic brand Shizen (now in Australia) must’ve thought they were...
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Branding: Beloved & Believed
Today I’ve got a simple example of how two of the corner stones of good branding: Emotion & Authenticity can inspire a great brand. The Brooklyn Brew Shop is built on a simple idea: nano brewing...
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Old-school sign painters are bringing beauty back to brands
Before the invention of the vinyl plotter in the 1980s, the vast majority of signs, from shopfronts to billboards and even street signs, were painted or created by hand. Imagine the richness and...
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